separate the communication of the personal brand and the agency so the founder isn't the sole source of traffic. Add more "life" to the profile while maintaining professional expertise.

brand differentiation: distinguished the tone of voice, visual style, and content pillars of the personal account from the agency account.
rebranding: updated brand colors, fonts, and visual aesthetics.
lively content: introduced storylines where expertise is revealed through personal experience rather than just dry theory.

the profile stopped being a mere mirror of the agency. The client gained an autonomous personal brand that builds loyalty, while the agency operates as a systematic sales machine.